Advertising Policy

• Every paid placement is labelled “Advertisement” or “Sponsored”, visibly and before you click.
• Paid links carry rel="sponsored".
• We apply those labels only where a signed agreement exists. We never label a business sponsored to make a page look fuller.
• Affiliate links, where a commission may be earned, are labelled as affiliate links.

Buying advertising does not buy a listing, a better position, a higher rating or protection from a correction. Editorial rankings are set by our editors and are not for sale. An advertiser may not review editorial copy before publication.

• Anything unlawful in the market it targets, or that promotes discrimination, hatred or violence.
• Misleading claims, fake urgency, or offers that cannot be honoured.
• Unlicensed travel services, where a licence is required in that market.
• Adult content, gambling where it is restricted, and anything aimed at children.
• Creative that mimics editorial content or hides that it is an advertisement.

Advertisement clicks are counted on our own server, with no cookie and no third-party tracking script. The click-through endpoint sends visitors only to the advertiser’s own booked URL.